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Meet The Maker: Claire of Olas

Recently our eco collection welcomed new labels from our home shores here in the UK. One of them is Olas. A British start-up of eco-friendly surf and yoga leggings by Devon based designer Claire Deacon.  Claire is not new to the world of fashion. She uses her knowledge and experience from the industry to try and make a more positive impact to the environment and society.Read on to find out more about Claire and her leggings made from recycled plastic bottles. What's the background story of Olas? Could you tell us a little more about how Olas was created? The idea came to light in 2016.  As an ocean enthusiast living in Devon I became very aware of plastic pollution. I found...

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Olas Ocean Tribe

As awareness of plastic pollution in our oceans is spreading slowly (thanks to David Attenborough for the recent boost in media attention), we hope it has reached you. We also hope your consumption is taking a slower pace. Leave fast fashion behind.First of all it doesn't last, wash it once or twice and you probably ruined it already.Furthermore, you are helping to destroy this beautiful planet of ours. Not just nature, but society. Don't turn a blind eye. Be curious. Do you know where the clothes were made you are wearing right now?If you do, are you proud of where and how they were made?Is that feeling worth every penny you spent on your clothes? Choosing carefully what you buy and wear will not...

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Eco-conscious Swimwear Revolution

Since starting Seafoam I have been a strong believer of recycling and re-using being the way forward to try and save this planet and the beautiful creatures living in our oceans. Although it’s not the only way, making less plastic in the first place would be even better, but re-using what is already there has become a must! It warms my heart to see more and more labels popping up that want to make a change, or existing brands creating new collections with recycled fabrics such as Econyl®. You can read more about this awesome fabric in our previous blog post: What is Econyl and how can a surf bikini be made from plastic? As surfers particularly, we should buy...

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